He had previously pleaded guilty to four charges laid by the Serious Fraud Office, including theft in a special relationship and misleading investors. Despite the millions of dollars invested in Cherry's company, there is nothing left for the investors, many of whom have lost their retirement savings.
SFO prosecutor Peter Davey said Cherry had made an offer of some shares in one of his companies but the company was essentially worthless.
Cherry, who ran Investment Solutions in Albany, Auckland, was watched by a packed public gallery that included his partner and some of the investors who lost money to his schemes.
He funnelled more than $1.2 million of the stolen money into his business through buying 250 shares.
Cherry also used $583,000 of investor money for his own personal use and $2.7 million to repay other investors, in what is commonly known as a Ponzi scheme.
Some of the money was spent on luxury cars including Audis and three Porsche sports cars. He also bought a boat and paid off mortgages.
Cherry's lawyer Matt Dixon said his client had made some "grave errors", and read from a letter his client had written from inside prison.
"The hurt from their words consumes me once again."
Cherry said he was sorry for his actions, and hoped one day to be forgiven. But Judge Nevin Dawson said Cherry's remorse was prompted by the situation he found himself in.
He said Cherry provided himself a high standard of living but many of his victims had lost everything.
"It is quite simply disgraceful."
One investor, who gave his name as Leon, has been in touch with about 70 investors, bringing them together by email. Outside court, Leon said he knows of an elderly man who lost his retirement fund of $850,000 and was now living on a pension.
Another couple are having to sell their home.
The numbers
175 victims
$9.073m invested with his companies
$4.7m dishonestly used by Cherry
$5.3m of investor money was lost
$583,000 spent on luxury cars, mortgages, school fees and other personal spending
$1.22m used to buy shares in another of his companies.
-APNZ