The granddaughter of a woman killed by a texting driver in Hastings last year is bravely fronting a blitz campaign against those who continue to flout the law.
Helen Small's grandmother, 93-year-old Phyllis Penman, died last year after being run down by a texting driver on a pedestrian crossing outside the Hawke's Bay Hospital.
Since the death, which Mrs Small said devastated the close, tight-knit family, she has dedicated her time to raising awareness against the illegal habit and joined frontline officers cracking down on drivers blatantly using mobile phones while driving.
This week and last, Mrs Small joined the region's police in a crackdown on texting drivers that has so far netted more than 20 law breakers, Road Policing Eastern District acting Senior Sergeant Clint Adamson said.
"We decided nationally to do a push on cellphones," he said. "It was clear after the law change people started doing the right thing, but it has slowly started to creep back in and people are using them more and more again.