A man has been airlifted to hospital in a serious condition after his vehicle slid off State Highway 25 this afternoon.
The incident happened around 2.50pm about 3km south of Whiritoa - a small settlement close to Whangamatā on the Coromandel.
Road workers, in the area on an unrelated job, helped to secure the scene as traffic banked up.
Emergency services were in attendance from nearby Whiritoa and Whangamatā Fire and Emergency services and police stations.
A male occupant was removed from the vehicle, and taken by ambulance to Whiritoa. Police on the scene confirmed he had then been airlifted by rescue helicopter to hospital.