Carterton craft brewery Regent 58, owned by Brent Goble and Gary Fisher, will debut their newest brew - Extra Special Bitter - at the Beervana festival in Wellington.
It will be their first time at the annual festival and they hope to network and build some business.
The pair are true craft brewers with five styles to their name and a focus on quality over quantity.
"There's no fancy names or stories on the side," said Mr Goble.
"We're not interested in being beer barons.
"We just want to earn a good living and do something we enjoy."
Housed in Carterton's old Regent picture theatre, the brewery has been open for about a year.
After they were both made redundant at their jobs, they decided to give the brewery a go.
"When Gary was brewing, I kept saying he should do it commercial," said Mr Goble.
Mr Fisher had been "brewing for 20 odd years" in his garage and Mr Goble started about five to six years ago.
"I don't know how many thousands of litres of beer I've made in there [the garage]," said Mr Fisher "I've got a lot of thirsty mates."
Mr Goble said it was not an easy process moving from home brewing to a commercial production.
"There's a steep learning curve going from producing 50 litres to 600.
"It's not like we made brew from home brew kits, we were crushing up our own grain," said Mr Fisher "You have to learn it to do it that way, because you have to do it that way in a brewery."
And Mr Fisher and Mr Goble have done the hard yards - it's been three years of preparing and setting up the business. They now produce about 1200 litres a month at the brewery and are stocked in Wairarapa supermarkets.
Their beer has been well received and is expanding - it is stocked at The Backbencher, the politician's local, in Wellington.
They've been told their IPA (India Pale Ale) is giving Emerson's IPA (a Dunedin micro-brewery) a run for its money.
Mr Goble doesn't think Wairarapa's love of fine wine will change, but craft beer is becoming more and more popular.
He said the craft beer market has expanded astronomically in New Zealand and Wellington is at the centre of it.
He said many of the craft beers in Wellington are taking after the American hoppy styles, a trend which won't last long.
"They have things that blow your taste buds away, when you get a beer like that, you can only drink one or two. Ours are more subtle."
Mr Goble said there were hardly any craft breweries two to three years ago when they were thinking about starting one. Now there are dozens, he said.
"It's good because we were short- changed for so long."
Major manufacturers didn't produce good beers, said Mr Fisher.
"When we were young, it was DB and Lion Brown and that was the lot."
The pair have a very hands-on production process.
All the beer is conditioned so it doesn't need to be filtered and isn't pasteurised.
The bottle labels were designed by Mr Goble and they use a manual bottle capper. They also built hundreds of crates to transport the bottles in.
They use Motueka hops, the base malt is New Zealand-made and of course, "good Carterton water", said Mr Goble.
The 12th annual Beervana is being held on Friday August 9 and Saturday August 10, at the Westpac Stadium in Wellington.
Daniel Tarrant is harvesting tītī on Rakiura's tītī islands.