Not even rugby has this pulling power. Internet use has surged past broadband traffic not seen since last year's Rugby World Cup.
Telecommunications company Chorus has been providing updates on New Zealand's internet use over the past few days, as the country prepares to go into lockdown just before midnight tonight.
A spokesman said: "This is the first time that traffic on the network has exceeded the Rugby World Cup 2019 traffic peak of 2.6Tbps."
The figure comes as much of the Kiwi workforce has started working from home in the past week or so after Prime Minister Jacinda Ardern announced that the country would be put on alert level 4.