The Commerce Commission has fielded 67 complaints about traders falsely advertising products as protecting against the coronavirus.
Commission chairperson Anna Rawlings said cure and prevention claims range from ozone therapy as a disinfectant for living areas, to lanyards coated in chlorine dioxide that provide a protective barrier to viruses and bacteria.
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"Nobody should be claiming something can provide a complete protection or a complete cure to Covid itself. That would be of real concern to us," she said.