"Whether this trend will continue in the future remains unknown but it's pretty clear from our data and on social media that many are getting creative in the kitchen, baking bread, hot cross buns and other delicious treats."
Kitchen mixers had also increased in popularity, up 56 per cent year-on-year between March 1 and April 13, 2020.
And even hand mixers were feeling the love, with an increase of 197 per cent popularity over the same time period.
And while the supply of flour is plentiful, it's getting it to consumers that's proving tricky.
New Zealand Flour Mills Association executive director Niki Urwin told the Herald the country won't run out of flour.
However, he admitted each of the respective mills around New Zealand was having some teething issues getting it to people.
Whether that was the shortage of trucking companies available to transport it, or the packaging of it into smaller 1.5kg quantities.
"There is flour and it is getting distributed, so don't panic. We're trying to re-jiggle our flour distribution lines to make sure it gets there," Urwin said.