Prime Minister Jacinda Ardern's communication style during New Zealand's lockdown has been praised by academics who have studied her messaging to Kiwis throughout the pandemic.
The research study, co-authored by academics from four universities in Scotland, found informal videos from Ardern's home helped the country unite in the fight against Covid-19.
The study found she conveyed her messaging in a "clear and relatable way", helping create the "team of five million" come together.
Dr David McGuire, co-author and reader in Human Resource Development at Glasgow Caledonian University, said the pandemic had severely tested the leadership and communication abilities of political leaders globally and required them to demonstrate not only effective planning but an ability to communicate clear and consistent messages in an empathetic manner as well.