Auckland Council has spent around $9.3 million on pollsters and used at least 44 external consultancies, according to new figures.
The spending includes about $310,000 on a people's panel to get feedback on a wide range of council issues over a four-year period, according to figures provided to councillor Cameron Brewer under the Local Government Official Information and Meetings Act.
The mayoral office has separately spent $253,206 on polls over four years, which the council said was in line with Mayor Len Brown's statutory role to lead the development of council plans, policies and budgets.
The council has declined a Herald request under the act for polling on public perceptions of council performance on the grounds it expects to release the material in the next six to eight weeks. A source said it made bad reading for the council.
Mr Brewer said the council and mayoral office spending seemed over the top, particularly when considering cutbacks and service reductions to local communities.