He said this year the council would target the bottom 10 per cent who "take a free ride at the expense of other dog owners".
"Dog registration is a user-pays service and fees cover the entire cost of keeping Aucklanders safe from dog-related nuisance and harm.
"None of that comes out of rates. Every dog owner who doesn't pay their share is leaving it to others to pay for their dogs," he said.
Mr Penrose said dog registration fees contributed to areas of animal management, including a 24-hour a day response to dog attacks, beach and park patrols, animal shelters and adoptions and reuniting lost dogs with owners.
They also contributed to dog safety initiatives such as the Menacing Dogs Amnesty, which saw more than 450 menacing dogs register for de-sexing, microchipping and muzzles.
This is available to menacing dogs, particularly American pit bull terriers, which are not registered for the 2015/16 year.
If the dog is registered before July 1, the council will waive the registration fee for the 2016/17 year.
Dog owners will also be able to get their dogs de-sexed, microchipped and muzzled for $25.
The Menacing Dogs Amnesty expires on 30 June, 2016.
From July 1, animal management officers would actively search for and seize unregistered dogs that pose a risk to public safety.
Dog owners will be fined $300 if they fail to register their dogs by August 31.
Registration fees
Standard
If paid by August 1: $139
If paid after August 1: $171
Responsible Dog Owner Licence holder with de-sexed dog
If paid by August 1: $62
If paid after August 1: $131
Responsible Dog Owner Licence holder with entire dog
If paid by August 1: $72
If paid after August 1: $171
Desexed dog (no Responsible Dog Owner Licence held)
If paid by August 1: $100
If paid after August 1: $131
SuperGold Community Services combo card holder
If paid by August 1: $62
If paid after August 1: $78
Special category dog
If paid by August 1: Nil
If paid after August 1: Nil
Working dog
If paid by August 1: $32
If paid after August 1: $39
Classified dangerous dog
150 per cent of applicable fee