A national media campaign to throw light on how to recognise and deal with a suicidal person has been recommended by a coroner after a young man killed himself last year.
It was one of two reports released yesterday into coroners' findings on people who had taken their own lives.
The reports follow Chief Coroner Neil Maclean's recommendation last month that suicide be "brought out of the shadows".
"I am concerned that we seem to be making no impact - there has been no visible downward trend at all. Our job is to tell the public the facts - I am no more qualified to suggest an answer or a solution than anyone."
Coroner Sue Johnson released a report into the death of Christchurch man Christopher John Henry McCook-Weir, 23, who committed suicide in December.