Enterprising young Labour Party supporters at Auckland University have come up with an unusual advertising device - the condom.
Young Labour is giving out condoms with the slogan "Be safe with Labour" and on the other side "Don't get screwed by National".
The group will give away 1000 of the advertisements to students during the university's mid-year orientation events next week.
Young Labour president Conor Roberts described the condoms as "mini-billboards".
"People are so stuffy about politics and this is just a fun way for us to engage with young people."
Mr Roberts, 24, said their goal was to get young people voting.
He said issues they were interested in included whether troops were sent to countries such as Iraq, and policies surrounding student allowances and loans.
Condoms used to woo young voters
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