A complaint accusing a luxury car company of glorifying speed and unsafe driving has been upheld.
The complaint was lodged against BMW with the Advertising Standards Authority (ASA), saying the 30-second-long television advertisement appeared to show one car overtaking another on a blind corner.
In a complaint, S Barns said the ad, which appeared on TV and online in April and May, appeared to encourage racing on the open road.
"The advert shows two BMW cars racing along South Island roads.
"The two cars appear to race around a blind corner - one car in each lane. The clip is pretty quick, so it is hard to see whether there is an additional lane for a car that may come the other way, but regardless of whether there is, this message of racing on the open road is irresponsible."