Comparison doesn't stack up

A recent media article compared the circulation of the Wairarapa Times-Age to that of Wairarapa News.

Times-Age commercial manager Andrew Denholm said he considered the article misleading as it was comparing a six-day-a-week daily paid newspaper with a once-a-week free community publication.

Further, the quoted numbers for the Wairarapa Times-Age did not include all copies which contribute to circulation. He said comparing the circulation of a daily paid newspaper with a free community newspaper was "flawed and commercially naive."

The article didn't mention the Times-Age's community newspaper Midweek, which has similar circulation to the News.