First impressions are important. That's why Heartland Wairarapa Football Club are determined to make their official launch at the Masterton Town Hall on Thursday something special.
The public function will be the culmination of about 16 months of planning and with around 300 people expected to attend they want to make every post a winner.
Scoring new Phoenix coach Ernie Merrick as guest speaker is undoubtedly a step in the right direction. The Scotsman, who moved to Australia as a 22-year-old and is now 60, hit the headlines in the coaching sphere when he guided Melbourne Victory to success in the A-League in 2005, only 12 months after they had finished seventh, ahead of only the hugely disappointing New Zealand Knights.
Victory met Adelaide United in the grand final and smashed them 6-0.
Merrick went on to take Victory to a second A-league title as well and was coaching the Hong Kong national side at the time he was chosen to replace Riki Herbert in the hot seat at the Phoenix.