We are now halfway through the three-week marathon of what Labour likes to call hustings meetings for its leadership contestants but what Brian Edwards describes more colourfully as "cavorting round the country like teenage girls having a pillow fight at a sleepover".
Grant Robertson is not taking the comparison to the US primaries lightly. He has a website where his adoring fans post their endorsements. Every day a new endorsement pops up. He has comedians and knights. He has a unionist and a vicar, a musician and a teacher. He has a butcher, a baker and a candlestick maker. No, not really. But there's still time.
He also has Jacinda Ardern, who doubles both as a deputy and a convenient answer to any question he is asked. Asked about his Labour Day messages, he replied: "I've got Jacinda Ardern alongside me and I think what we're trying to say is we need to do things differently."
Andrew Little's endorsements consist of the EPMU and Dairy Workers' Union, as well as David Cunliffe, his cat Buddy and dog Harry. His other weapon is alliteration. He has taken to describing National as "niggardly nasty Nats".
David Parker has taken campaign tips from Confucius and is running a "thought of the day" theme on Twitter. Each day he posts one thought. Just the one, mind, lest he runs out. Yesterday's was typically profound. "The sales of luxury cars are booming, while this year nearly half of New Zealanders got no increase in their pay rate." He is apparently at pains to show his caring, sharing side. So his pamphlet also includes a thought each from his three rivals in speech bubbles.