"The eruption originated in the active crater area that has been experiencing very small mud eruptions in recent weeks.
"The eruption threw mud and rocks a short distance from the source, and produced large volumes of white steam.''
Weather radar observations showed a small proportion of volcanic ash was carried with the steam, Mr Naude said.
White Island has been experiencing low-level activity since last August, and today's eruption came as no surprise.
Vulcanologist observed a short period of strong volcanic tremors yesterday morning, however it was unclear if it was related to today's eruption.
Hazards from the eruption were restricted to people on the island or possibly anchored nearby in boats, Mr Naude said.
"Anyone living in the Bay of Plenty was not at risk.''
The eruption did not affect flights and no warnings were issued to aircraft.
Civil Aviation Authority spokesman Matthew Shore said the steam posed no risk to aviation.
GNS Science volcanologist Craig Miller said the eruption could be part of a sequence leading to a bigger volcanic event.
White Island has experienced several minor eruptions over the last year and vulcanologists have found magma ``very near'' to the surface of the volcano, he said.
"We're not expecting it to stop in the next day or two.''
There was no evidence to link White Island's volcanic activity to the Seddon earthquakes, Mr Miller said.
GNS had alerted tourist operators to the increased risk of heading out to the volcano, as eruptions on the island could happen at short notice, leaving tourists with no time to evacuate.
"It could be the one day that it goes suddenly wrong and you have very little time to prepare for it or do anything about it once you're out there.''
This morning's eruption would not trigger volcanic events at nearby areas such as Mt Tarawera, Mr Miller said.
"White Island pretty much acts independently.''