Auckland's Aotea Square has put on a festive face with deck chairs around a bandstand, dancing, table tennis tables, Christmas decorations, Saturday market and a fancy iron gate to frame a photo opportunity.
Helped by fine weather, the square is providing a focus for visitors and city workers, said Natalie Donze of Heart of the City, which is partners with The Edge in the promotion.
"We say welcome to Auckland's big little city - where everybody goes to get together," said Ms Donze.
After a lunchtime concert at the square, visitors told the Herald they agreed with the sentiment of the campaign.
"I think it is so because there is always lots to do," said accountancy office worker Jill Farrar, of the North Shore.