The TV current affairs show that encourages viewers to engage on social media has found the sting in Twitter's tail.
Seven Sharp host Greg Boyed has had to apologise for tweeting on Thursday: "2 the chunky woman who just elbowed past me at wgtn airport, an 'excuse me', unlike all those double down burgers youre so fond of, is free".
Reaction on Twitter had been swift and scathing.
By late last night Boyed posted an apology by talking about himself in the third person: "Well someone has had it pointed out to him just a couple of times he has been a dick and caused offence. Not my intention. sorry."
Boyed did not respond to calls but the show's executive producer, Raewyn Rasch, downplayed the remark: "It's one tweet. It's just not a biggie."