Chrysler: Subtle update for rear-drive sedan with big persona

The updated Chrysler 300C. Photo / Supplied

Punters seeking a big rear-drive sedan with attitude will find an updated Chrysler 300C strutting its stuff in showrooms this month.

Its predecessor earned a steady following when it was first introduced, but as the market contracted and troubles at Chrysler US hit headlines, sales plummeted.

So an update is timely, but is it enough to boost sales? Certainly it's barely visible outside, bar minor changes to the tail. The cabin upgrade includes alterations to the trim and instruments, and the addition of an eight-speaker surround-sound multi-media infotainment system with UConnect hands-free Bluetooth communication. Minor engine tweaks boost power and torque to the 183kW/340Nm 3.5-litre V6.

The 5.7-litre V8 features cylinder cutting tech as standard, and runs on four cylinders when power isn't needed to improve fuel economy by up to 11 per cent, while the diesel remains unchanged.

Chrysler's attempt to draw punters in without spending money is most visible with the SRT8. Its minimal update includes new side body mouldings, deck lid and tail-lamps, and changes to the cabin trim.

But the 317kW/569Nm 6.1-litre Hemi V8 powerplant remains unaltered. It's still impressive, especially as at $79,990 it costs slightly less than at the original launch.

Chrysler's 300C lives or dies on its persona, not its $60,990 starting price. Chrysler NZ is gambling its design will still please, and the minor updates will mollify those seeking the newest car on the block.