Dozens of teenagers plunged into chilly waters at Mt Maunganui yesterday morning as part of a tribute to schoolmate Jed Roberts, who lost a 19-month battle with leukaemia last year.
More than 70 orange-clad teens and supporters sprinted across Omanu Beach and dived into 13C surf.
Before they hit the icy waves with a chorus of screams and shrieks, the students observed a moment's silence for the popular 17-year-old Mt Maunganui College student, and stood back as the college 1st XV broke into an emotional haka on the beach.
The Polar Bear Plunge, first staged last year, is intended to become an annual event to raise money for the Leukaemia and Blood Foundation in Jed's name.
His younger sister, Lia Roberts, 16, who took part, believed the midwinter plunge was something her brother would have braved.