Georgia Nicholson believes in investing in quality pieces. "Whether that be my fashion, homewares or childrenswear, I believe if you choose quality and design you will have a piece in your life that will last forever."
The designer recently relocated from Auckland to Sydney, where she designs and makes G.Nancy, a range of children's sleepwear and bedding, with a focus on organic fabrics and environmentally-friendly dyes. Her cute knitted dressing gowns are made by Kenyan artisans, through a programme which provides work for single mothers.
Nicholson majored in menswear at design school while working part-time as a nanny, then worked as a designer for Ponsonby-based KAF Kids, before launching her own label.
"Prints, colour, quality and comfort are what the brand is built on," she explains. "My drive was to create a beautiful product that kids could lounge around in for late morning and early evenings."