"Any paediatrician in the country will tell you that the bulk of our work is with very poor children who are preschoolers admitted with diseases of poverty, in particular chest and skin infections," he said.
"It's not just a matter of income poverty. What matters is children in very poor families in crowded, cold and damp houses.
"There is an income issue, there is a housing supply issue and there is a housing quality issue."
An expert group appointed by Dr Wills last year made 78 recommendations, starting with targets to reduce child poverty, a plan for how to reduce it, and annual monitoring of five official poverty measures.
The Government has picked up some recommendations, such as a housing quality "warrant of fitness" initially for state houses. But it refused to adopt official poverty measures or targets, so Dr Wills has used J R McKenzie Trust charitable funding and Otago University experts to monitor his own measures.
He said the goal was to inform the public about the extent of child poverty and refocus public spending on those most in need.
"A lot of the expert group recommendations were cost-neutral - taking the existing spending and investing it where it makes the most difference," he said.
"It means some people would lose entitlements and it would go particularly to children who are younger and poorer.
"Those are win-lose political choices and no matter who is in power they will occur only if there is a very strong public understanding and support."
The expert group recommended raising the maximum family tax credit for children under 15 from $92.73 a week to the same as the rate for children aged 16 and over, $101.98, and then gradually raising the tax credit further for children under 5.
Dr Wills' advocacy manager Donna Provoost said the money could be found by changing the income thresholds and abatement rates for the in-work tax credit, which currently gives tax credits to working families earning up to $89,500 a year with two children or $124,700 with four children.
Social Development Minister Paula Bennett said the Government measured child poverty based on Ministry of Social Development data.
On the web
View the report from 1.30pm at www.childpoverty.co.nz