The Wairarapa Chamber of Commerce hopes to include more businesses next year as it looks to increase services.
Chief executive Stephanie Gundersen-Reid told the annual meeting on Thursday that they were working hard to ensure the chamber was a strong voice for the business community in future.
"The new strategic and communications plans that are being put in place will ensure a greater awareness of the chamber in the coming year, and allow us to enhance our brand throughout the region," she said.
"Times have been tough for business in the last two to four years. The chamber is very aware of this and wants to celebrate our great region, so another focus will be celebrating the success of our fantastic Wairarapa business community."
The chamber plans to encourage more businesses in Carterton and South Wairarapa to get involved with the organisation.