Mr Breeze said a lack of water supply on site hampered firefighting operations.
He described the winery as iconic and said firefighting efforts were carefully managed because of about 40 20kg LPG cylinders on the scene. The office block, kitchen, portable cooling sheds and surrounding equipment were all destroyed.
Nobody was inside the building or injured by the fire.
The business' website states it was set up in 1922 by Ivan Milicich snr, and is now in its fifth generation with Nooyen brothers Jacob, Kristian and Adam in charge.
Jacob Nooyen said though the family were shocked, they were all hard workers and were determined to rebuild. Belinda Feek, additional reporting: Lincoln Tan
It started with a group of eight men wanting to set up a club, now 100 years later the Rotorua Club has more than 400 members and is still going strong.