Seeking internet stardom? Look no further than your furry, friendly neighbourhood cat for pointers.
According to new research from Massey University, cat videos are the most popular "cute" videos around.
Footage of the small felines, behaving exactly as they do with no camera in play, receive more clicks than ones with babies or dogs, the research showed.
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Dr Radha O'Meara, an English and Media Studies lecturer at Massey's Wellington campus, analysed hundreds of the videos as part of her research, and found people preferred watching cats online because the animals were oblivious to being filmed."