Guest nights are at an all-time high this summer at Castlepoint Holiday Park and Motel, say site managers Lynell and Kerry Ellis.
From the start of December there have been more than 7200 guest nights at the site, up 14 per cent on last year.
Mrs Ellis said it has been their most successful year to date thanks to the wonderful weather.
"What attracts people here is the beautiful beach and surrounds," she said.
"Castlepoint has a beautiful and dramatic coastline. It is a safe swimming beach and has great fishing. There are very few beachfront holiday parks left in New Zealand."