A car with four occupants has rolled on the western side of Lake Taupo.
However, it's unclear if anybody is injured as firefighters are still racing to the scene.
The crash, which was reported 12.26pm, occurred on State Highway 32 at Tihoi, south of Mangakino.
Northern fire communications shift manager Jaron Phillips said firefighters have arrived at the scene, 10km south of the Waihaha River.
All occupants are out of the vehicle, but their vehicle has gone down a bank.