It was a 'holy cow' moment for motorist Wayne Timpson on Saturday night.
The Methven resident was on his way home from Ashburton, where he had been undertaking back-up physio work for the Mid Canterbury Rugby Development Squad, when he ploughed into three cows at about 7pm.
"Next thing, with no warning, here were the cows standing right in front of me and I was still doing 100 kilometres per hour," Mr Timpson said.
He had moments earlier dipped his lights from high beam as a car pulled out of a driveway. He came across the cows as he drove around Bland's Corner.
"The air bag went off when I hit the first cow, when I hit the other one the passenger one went off. I can remember a cow's head hitting the passenger's side windscreen."