You have found an empty parking space and as you reverse into the park you hear the gut-wrenching sound as your alloy wheel scrapes the curb.
With some alloys costing as much as $2000 each, it's something we try to avoid, but sometimes it's just a case of bad luck.
Lance Bell, of Arrow Wheels, says 95 per cent of alloys are painted or clear coated and the coating over time gets stone chips and curb gouges.
"People need to have a good look now and again for chips, damage and paint flaking," says Bell.