Let's face it, a plain steel road wheel doesn't really do much to enhance a vehicle's looks especially when the wheel trims are missing or have suffered more than their share of kerb damage.
The steel rims are usually reserved for the cheaper base models these days with the more highly specced models either offering an alloy wheel of the same size, or a larger diameter option complete with a lower profile and wider tyre. As a combination, the larger wheel and vertically challenged tyre tends to fill a vehicle's wheel arch a lot better and can instantly transform a vehicle's overall desirability.
A word of warning however if you're thinking of enhancing your vehicle's looks with a set of new alloys. It's dangerous to assume that apart from size, all road wheels are basically the same.
The reality is road wheel design plays an important role in determining a vehicle's overall steering geometry settings, so fitting a wheel that is not fit for purpose can instantly make a vehicle very unstable on the road and potentially extremely unsafe. When a wheel size is increased in diameter, the side wall or height of the tyre itself is reduced so the rolling radius pretty much remains the same as the smaller wheel fitted with the bulkier tyre. One of the benefits of a lower side wall profile, apart from looks, is less tyre flex which can help "tighten" a vehicle up especially for those into spirited driving.
For an extreme example, look at some of the exotic sports cars on the road and you will notice hardly any tyre height at all; some of them actually look as if they are running on rubber O-rings!