Police say a sighting of a capsized boat off the coast near Levin was possibly "an optical illusion''.
A search was sparked after a Waitarere Beach resident called police to report a sighting of a small overturned boat shortly after 2pm.
The search was called off less than three hours later after surf lifesavers, three Coastguard vessels, a fixed-wing plane and a rescue helicopter were unable to find anything.
Constable Ian Hamblyn of Waitarere police said the man who reported the incident had seen the supposed boat through binoculars.
"He believed the boat was directly out from the surf club on the beach.''