Cannabis law reformers want Northland to trial marijuana liberalisation in a bid to increase tourism after the American states of Colorado and Washington voted to legalise the drug.
But a regional tourism leader doubts relaxing cannabis laws would boost tourism as claimed by the National Organisation for the Reform of Marijuana Laws (Norml).
Colorado and Washington last week voted to legalise marijuana possession for people aged 21 and over and Norml spokesman Abe Gray said New Zealand should do the same to attract more tourists.
Mr Gray said Norml wanted the idea trialled in one part of the country and suggested Northland.
"It would need to be a decision made by Government. We'd then like to see it trialled on a regional basis first and Northland would be the ideal place," he said.