Sasha Bain, who works at NZCU Baywide in Masterton, said staff at the branch office were pleased to be helping people who were at risk of going hungry. "Our team already pride themselves on having a can-do attitude so we are really excited to be able to work with the Salvation Army to help provide our local food bank, especially when there is such a need in our community. It is great that we are able to help in this small way," Ms Bain said.
"We know through talking with our own members that winter is a really tough time for many people in our community.
"People are struggling with already tight budgets and have to somehow pay for increased power bills to keep warm as well as often increased medical bills due to the various winter bugs.
"Our Can Do initiative aims to assist people in our community and enable them to put food on the table for their families and hopefully help lighten the financial burdens a little."
The Can Do scheme is also being driven through Facebook at www.facebook.com/NZCUBaywide and with every new "like" NZCU Baywide will donate a can, Mr Earle said.
Demand for Salvation Army food parcels remains at a higher level than before the recession, Mr Earle said.
The charity organisation had reported an increase in the number of food parcels going to the working poor, whose incomes had been outstripped by rising living costs, he said.
Last year the Salvation Army handed out more than 56,700 parcels and helped feed almost 29,000 families at its food banks situated throughout New Zealand.