Samoan Language Week kicks off today and for the first time an educational booklet is available to encourage New Zealanders to learn the language.
Sixty per cent of Samoans in New Zealand speak Gagana Samoa and it is the third most commonly spoken language here.
"I would like to see that number grow and Vaiaso o le Gagana Samoa: Samoan Language Week is a time to focus on how we can make that happen," Pacific Peoples Minister Peseta Sam Lotu-Iiga said.
"The challenge for all of us during this language week is to find opportunities to use Gagana Samoa more in our community, churches and workplaces. We also need to keep using the language for the rest of the year," he said.
For the first time, an education resource has been created to help people learn the language.