Child advocacy groups have started an online petition calling for action on child poverty in this month's Budget, as latest figures show food parcel numbers rising again in provincial New Zealand.
The petition by Unicef, the Child Poverty Action Group and Tick4Kids, an umbrella group of 39 organisations, asks the Government to "treat all children fairly in this Budget and boost the incomes of the poorest families in New Zealand".
It comes as the Salvation Army said it fed 9.5 per cent more people last year in its Midland region, which stretches from Hamilton to Hawkes Bay, than it did in the year before.
The increase was in stark contrast to declining food needs since a peak in 2011 in its other three regions, which are centred on the three big cities of Auckland, Wellington and Christchurch - a trend it put down to provincial decline, perhaps partly due to falling dairy prices.