Big business and community groups setting up charter schools have been advised to go shopping for students at local malls.
Catherine Isaac, the former Act Party president appointed to set up the new privately-sponsored schools, proposed the retail education tactic at a small public meeting this week. But she faced a loud accusation of racism from the secondary teachers' union, which is scathing about the potential for "McDonald's schools" or campuses sponsored by controversial Act donor Louis Crimp.
Isaac, the Charter School Working Group chair, raised the prospect of recruiting charter school students from shopping malls at the Auckland meeting. She cited the example of charter schools marketing themselves in New Orleans after Hurricane Katrina disrupted public school enrolment.
"They came up with a range of solutions to that. One of those was having stalls in shopping malls where people could see what the schools were about."
The Post Primary Teachers' Association ridiculed that idea.