Cantabrians are being asked to dust off their family photo albums and donate images to help preserve the region's heritage.
Christchurch City Libraries' Photo Hunt is an opportunity for locals to reconnect to their past and preserve their photographic treasures for future generations to enjoy, organisers say.
As well as helping to bolster important historical records, all entrants go into the draw to win either a tablet or a Kobo eReader.
"Everyday photos of people's families, friends, places and events may seem ordinary enough when taken," said Christchurch City Libraries content manager Anne Anderson.
"But in time, these images form an amazing visual record of the changing face of Christchurch, helping us all understand where we've come from as a city,"