The festive season has already been felt by Food For Thought staff who are "overwhelmed" at the response to their recent Swap a Can for a Coffee promotion with five laundry hampers full of cans collected in support of the needy.
For two weeks customers could drop into the Queen St cafe with a can of food and swap it for a cup of coffee.
By last Saturday when the promotion ended, they had collected 542 cans to help fill the larder at Masterton Foodbank.
Food For Thought owner Yvonne McNeil said while it was the first time they had run the promotion for the agency, it may not be the last.
"There was an overwhelming response," she said. "People mostly have been so very generous ... thank you Masterton from us all."