The National Beekeepers' Association (NBA) is launching a nationwide campaign aimed at protecting bees, called 'Love Our Kiwi Bees'.
Bees worldwide are under threat but New Zealand bees are faring better than many and the NBA wants Kiwis to give them a helping hand.
NBA president Barry Foster said bees faced a number of threats, including the varroa mite, pesticides and a decline in sources of pollen and nectar.
The NBA is helping battle the varroa mite, but wants New Zealanders to help combat the threat to bees from pesticides and a lack of food.
Beekeeping clubs will be lobbying their local mayors and councils to use bee-friendly spraying policies in public gardens and along roadsides and waterways. They will also be asked to plant bee-friendly trees and flowers.