Trade Me doesn't jump out as the place to buy your groceries. Yet more fresh foods are being sold via New Zealand's number one online market place. More than $1000 of fish is bought every week from Hawke's Bay Seafoods and more than 90 per cent goes to people outside that province.
If you're buying in bulk, this can be cost effective. It also offers live paua and crayfish, which isn't always available from the supermarket.
Seafood is one of a variety of food products available on Trade Me. Many are aimed at foodies. For example, Trade Me seller "willyow" sells vanilla bean pods and premium Dutch cocoa. And greenbeanhouse sells green coffee beans by the kilogram for home roasting.
Another seller who interests me is Neville Bates of Sausages By Design - AKA "arkles" on Trade Me. He sells sausage casings and seasonings for people who want to make their own sausages.
Bates' customers buy for a number of reasons, which include making low-cost gourmet sausages, having special religious or diet requirements and because they enjoy making their own food. His most popular product is natural salted casings.