Texting, reading magazines, eating and applying makeup are among the top 10 driver distractions, an AA Insurance survey has found.
Despite being illegal, texting while driving remained the number one distraction - especially for younger drivers and women - according to the Drivers Index survey.
The survey, which polled 1000 Kiwi drivers aged 18 years and over, found while 92 per cent of respondents regarded texting as distracting, nearly two in 10 people still sent text messages while driving.
The ban on texting and using a mobile phone without a hands-free kit came into force in November 2009, yet it was the third consecutive year respondents rated texting as the top driver distraction.
AA Insurance head of customer relations Suzanne Wolton said using a mobile phone while driving could have serious and expensive consequences.