Businessman and former Auckland Mayor Dick Hubbard is endorsing the Labour Party for government because he feels that National is acting too slowly on climate change.
Hubbard is the latest to appear in a series of promotional videos designed to promote Labour and Jacinda Ardern's economic credentials. Former Labour Finance Minister and Deputy Prime Minister Sir Michael Cullen appeared in a previous ad.
Hubbard, the founder of the Hubbard's breakfast cereal empire, said he was a swing voter who had voted for both National and Labour in the past.
But he had decided to take the step of formally endorsing Labour because he was "very concerned about our slow progress on climate" under the National-led Government.
"Because it's not the moral thing to do to be slow. But secondly, I think there's so many opportunities for New Zealand to have a leadership position.