The apparent battle to the electoral death between the two minor socially conservative parties, New Zealand First and the Conservatives, could be one of the more defining and important aspects of the coming election.
The parties have a lot in common - as well as some key differences - and these were plain to see during the weekend when they both held their annual conferences. Lots of fascinating details came out of those conferences: populist policies and some extremism, maneuvering over electorate deals, and the possibility of a head-to-head electoral contest between Colin Craig and Winston Peters in East Coast Bays. But perhaps the biggest question to come out of the weekend is can both parties survive this election?
There are some major similarities between New Zealand First and the Conservative Party. This is making for some serious friction between the two, over major strategic battles - as explained by Tim Watkin in his blog post, Mate, has Winston put the Conservatives in check?
And the policy similarities even have Peters accusing Craig of plagiarism. For a comprehensive discussion of the policy similarities and differences between the two parties, see Isaac Davison's Conservatives butt heads with NZ First over lookalike policies.
The battle between the two socially conservative parties could be viewed as the 'old versus new'. That's a point made by John Armstrong in his column about New Zealand First's 21st anniversary celebrations, in which he says, 'Unfortunately for Peters, the sight of the splendid birthday cake only underlined a brutal truth: Peters is approaching the twilight of his political career while Craig's has barely begun' - see: No birthday best wishes for Peters.
But how similar are the parties really? Colin James points out a key difference: 'Some think Colin Craig might help Peters into retirement by purloining some of his populist support. But Craig is not a populist in Peters' blokeish-centrist way. He pitches a conservative-Christian line on social and moral issues, in effect stretching a conservative strand within National so far beyond the boundaries of National's broad church that large numbers in that party won't have a bar of him' - see: The crowded field of would-be kingmakers.
What does the Conservative Party stand for?
The Conservatives' main campaign slogan is 'Stand for something'. And it's illustrating this sentiment with a huge policy-based advertising blitz at the moment. You can see images of its newspaper advertising, letterbox flyers, and some cartoons published about the party in my blog post, Images of Colin Craig's Conservative Party.
In terms of the newspaper ads, Barry Soper has some interesting analysis, pointing out that 'hypnotic eyes stare at you from the newspaper. There's nothing frivolous about this serious face - it has a 'don't mess with me' message' - see: Nothing Conservative about Colin's ads. Soper admits some of the ads show that Craig has 'got a sense of humour though, taking the proverbial out of what is a fairly common opinion of him, that he's weird and wacky'.
John Armstrong also highlights that the weekend's conference was an indication that Colin Craig is trying to appear more moderate: 'The conference was something of milestone for Craig's party. There was no wackiness of the moon-landings-did-not-happen kind. Craig instead stayed very much on message during the two (yes two) lengthy speeches he delivered on Saturday, along with a rapid-fire question and answer session during which he was only lost for a reply once. And then only for a second or two' - see: No birthday best wishes for Peters.
But are the Conservatives becoming too bland for their own good? By moderating the party's more radical policies as well as downplaying Craig's own more eccentric personal views, the party is now receiving less publicity. As Andrea Vance says, 'Craig is struggling for airtime. His low polling means the media are only interested when he's expounding barmy theories' - see: Poll: Support for minor parties drops.
Rightwing commentator Matthew Hooton was the guest speaker at the Conservatives' conference, and he advised the party to be bolder rather than bland - as reported by Isaac Davison in Rankin hits back at Conservative Party critics.
The report on Hooton's remarks is worth quoting at length: 'Hooton also gave Conservatives advice on what values to emphasise during their campaign, saying they could afford to be extreme and offend 95 per cent of the population because they only needed 5 per cent of the vote. He received the loudest cheer of the night when he told Conservative to emphasise its evangelical Christian side, saying that no other party targeted the religious vote. "I'd put God a bit more into focus. I don't think you should be ashamed of speaking for Christian governance." Mr Hooton told party members to "go big on smacking". Mr Craig previously funded a march against anti-smacking legislation and helped organise a referendum on the issue. The party has a hard-line law and order policy, and Mr Hooton went as far as to suggest it should re-ignite the debate on the death penalty in New Zealand. "You're not telling me there's not 1 in 20 New Zealanders who wouldn't vote on that issue," he said'.
The Conservatives are not only pushing a policy of 'binding referendums' hard, but also emphasising that this is a bottom-line National must accept before the Conservatives could support a National government.
For the best critique of the populist policy, see Andrew Geddis' Colin Craig is asking for the impossible. He outlines why the policy is constitutionally difficult.
And for a possible insight into why the Conservatives are standing so strong on the referendum issue, see the previous article by Adam Bennett: Millionaires give Craig $675,000.