Bryan Guy, father of slain Feilding farmer Scott Guy, is getting behind a Hawke's Bay trust that aims to remember murder and suicide victims.
White Heart Trust was set up three years ago by the family of Napier man Philip Cowan, believed to be the victim of a drug scene killing in 2001, to honour those whose lives have been tragically taken.
"Basically we lost our son to murder in 2001," founder Simon Cowan said. "One of the comments you most probably hear quite a lot is that we don't want other people to go through what we have been through.
"There was nothing to remember victims, often they are forgotten and we don't want them to be forgotten, we want to remember that loss. We want people to be aware so we can make improvements so these events do not happen again."
September 25 is White Heart Remembrance Day, with gatherings to be held in Napier, Auckland and at Midland Park in Wellington, where Mr Guy will speak this year.