Brochure shows off North

Whangarei district is blowing its own trumpet with a glossy new brochure promoting the area.

The first new visitor guide in several years offers advice on what there is to do and see in the district. It was compiled by the Whangarei Tourist Trust, an arm of the district council.

Freelance writer Malcolm Pullman wrote the text and took most of the photographs in the brochure, which was printed by Whangarei company Calder Design and Print.

This week 50,000 copies of the 48-page booklet rolled off the press.

Whangarei Information Centre manager Cheryl Lee, who led the push for a new district-wide brochure and sold advertising to make it "cost-neutral", said it would now be the main promotional tool for the district.

Copies will be available in information centres throughout New Zealand with guaranteed high-profile placement in Auckland centres and at Auckland International Airport.

As well as being a valuable guide for visitors, the quality of information and photographs made the free brochure ideal for posting to friends and family, Whangarei Tourism Trust chairwoman and district council economic development committee member Shelley Deeming said.

"It's easily read, attractive, something we can all be proud of."

- NORTHERN ADVOCATE