Destiny Church leader Brian Tamaki has a Christmas message for all New Zealand, calling on men to drop their egos, treat women with respect and "man up".
Tamaki contacted the Herald on Sunday this week through a church spokeswoman to deliver a pre-Christmas statement - in which he challenged Kiwis to re-think how they see themselves and how they treat others over the festive season.
In the week of an ongoing Herald campaign - We're Better Than This - raising awareness around domestic violence, Tamaki's four-page statement titled "Man up over Christmas" centres on his belief that men are the main reason for New Zealand having the worst family violence rates in the developed world - and where the number of incidents spikes dramatically over the Christmas and New Year period.
"Men are the main factor of abuse and failure of the family structure but thankfully they are also the solution. If the man can be reached, you can reach the household," Tamaki said.
"One of the major problems a man deals with is a bruised ego. This can stem from childhood, his family environment, culture and other external influences. Very few men escape life's troubles without their ego being bruised - Ego has had a bad 'rap' in most cases. "His ego is too big"... "He is ego-driven"... "He is egotistical" but there is a place for a man's ego to be 'discovered'.