It has taken 200,000 years to create the volcanic landscape that makes Auckland unique among world cities. Now it seems to be taking as long to grab this tourist point of difference, by seeking Unesco World Heritage status.
But hopefully, we're slowly getting there. Today, representatives from Auckland Council, the Government and the Tamaki Collective are meeting academics and other volcanic cones enthusiasts to take the first steps in preparing a business case to put before Auckland Council and the Cabinet by mid-2014.
Today's meeting is to decide, first of all, whether there's a heritage case. Chief planning officer Roger Blakeley says the heritage assessment will determine whether the volcanic field has the outstanding universal heritage values that would be needed for it to merit a successful world heritage bid.
Also to be considered is the cost of any bid against the economic, cultural, social and recreational benefits - including the boost to tourism that would accrue if a bid were successful.
With the goal of achieving World Heritage status by 2020 already written into the new Auckland Plan, and with support from Minister of Cultural Affairs, Chris Finlayson, it seems a fair guess that today's meeting will move quickly on to support for stage two, which is the preparation of a substantive case in favour, to put before the Cabinet and the council governing body, mid-year. It will then be up to the politicians to decide whether to proceed with a comprehensive application to Unesco.