Ye olde politicians had it easy. They could swan around the country promising voters what they wanted to hear. In Auckland they could joke about greedy cow-cockies and promise to divert rural roads money to the big smoke. Then they'd jump aboard the steamer and head south to the rural wop-wops to bad-mouth the grasping, unproductive, urban centres, promising to pour money into the heartlands.
In the days before the electric telegraph, such trickery worked. But Labour leader David Shearer was chancing his arm on Wednesday by telling Nelsonians - and, thanks to the internet, Aucklanders - that the rural/provincial heartland was "where the economic strength of New Zealand lives".
He then opened up his Santa bag and hinted at more regional roads under Labour - roads that were not being built under the present Government "because the money is going into new motorways like the one from Puhoi to Wellsford".
Mr Shearer added, "I can't express it better than the Mayor of Ashburton, Angus McKay, who said: 'We are frustrated that the Government appears to have chosen to focus their expenditure on city motorways at the expense of the rural areas that generate a significant proportion of income for the country."'
What the Labour leader forgot to mention was that since replacing Helen Clark as MP for Mt Albert in 2009, he has been telling Aucklanders that under Labour, the lion's share of the Puhoi-to-Wellsford Holiday Highway cash will be siphoned off to help pay for Auckland's inner-city underground rail loop.