Perhaps that's why the Government and the Defence department slipped out their $20 billion defence "modernisation" shopping list just two days after the Kaikoura quake, while the media was otherwise engaged.
Called the "2016 Defence Capability Plan," it fleshes out the broad brush Defence White Paper released in June.
In his foreword, Prime Minister John Key says the plan "sets out the Government's expectations for Defence over the coming decades." Along with the usual talk about battling terrorism and protecting our national security interests, he drew attention to two new priorities.
Referring to "The earthquakes that devastated Christchurch and its surrounding areas." Mr Key said they "underline the importance of national resilience, and the critical role the Defence Force plays alongside other government agencies in responding to national disasters."
This followed on from the White Paper's prediction that "natural disasters are likely to increase in frequency and intensity." It acknowledged that New Zealand is vulnerable not only "to a number of geological hazards including earthquakes,tsunami and volcanic activity," but also to a threat rather quaintly referred to as "meteorological hazards including flooding and droughts."
The other priority Mr Key highlighted in his foreword was "the protection of Southern Ocean resources and supporting our civilian presence in Antarctica."
Browsing through the shopping list, it's hard not to conclude that the Ross Sea penguins and the Antarctic toothfish have done rather better out of this review than any potential earthquake victim.
Indeed if I were of a suspicious mind, I'd think that the PM's awkward reference to "national resilience" and the White Paper's predictions about an increase in natural disasters, were last minute additions, inserted to pretend the generals and politicians were serious about adding "natural disasters" to the our traditional list of enemies.
Certainly the Minister of Defence, Gerry Brownlee is all bows and arrows in his foreword to the shopping list. He talks up the replacement of the navy frigates and expensive air planes - including the Prime Minister's ailing "Air Force One" Boeing 757.
But going through the shopping list, about the only things I could spot that would signal a new interest in responding to "natural disasters" is a reference to upgrading combat engineering equipment by buying small boats, explosive detectors, bridging equipment and bulldozers.
There's also plans to buy all-terrain vehicles and/or motorbikes from 2019-22. What is missing is a chapter, or even a page in either the White Paper or the shopping list, outlining plans for dealing with our most immediate and potentially deadly threat.
The vast majority of us were born after the deadly Napier earthquake. But three major shakes in the South Island in the last six years, have highlighted how the enemy we are most likely to have to front is the one within. "Bishop" Tamaki paints him as a scary homophobic Old Testament God. Science tells us we're at the mercy of tectonic plates rubbing against one another.
It's not an enemy we can fight. But it would be nice to think that some of the $20 billion Defence spend-up over the next 15 years, was being earmarked for disaster rescue, relief and reconstruction.